Snapchat was founded in 2011 and was used mainly by younger people to share their daily lives. With more than 306 million active users daily and annual revenue of $2.5bn, Snapchat has become a major online platform for marketers.
- 7 Methods to Make Money as Influencers With Snapchat
- 1. Advertisement on Your Story: Get Paid
- 2. Promotion of your products and/or services to increase sales
- 3. Get your Geofilter customized for your business
- 4. Snapchat Spotlight: Get Featured
- 5. Use Sponsored Lense
- 6. Refer to other Products (Affiliate marketing).
- 7. Story Ads
7 Methods to Make Money as Influencers With Snapchat
Snapchat, unlike Facebook, doesn’t allow images, videos, or links to be posted forever. Snapchat’s focus is on short, brief “snapshots” and “stories” which can stay up for as little as 24 hours. But you can delete them before that time.
Even though it may seem counterintuitive, deleting posts after only a day allows brands and individuals to share more personal information and build stronger relationships. It creates a sense if exclusivity that followers seem genuinely to appreciate.
How can you turn Snaps into money? Here are seven methods to make money with Snapchat.
1. Advertisement on Your Story: Get Paid
It is easy to make money with Snapchat by allowing other businesses and organizations to sponsor your stories. This is used most often by influencers.
An influencer (or brand), basically agrees to send a message or link to their audience, along with an ad for another brand.
2. Promotion of your products and/or services to increase sales
Promoting your own products or services is another simple way to drive Snapchat revenue. Instead of spending money on Snapchat advertisements, which can be expensive, you can use the existing audience to promote your products and services.
E-commerce companies might share images of their newest products, or digital marketers might post about the services that they offer.
3. Get your Geofilter customized for your business
Snapchat users have the option to use geofilters as location-based stickers to indicate where they are located. Geofilters are very popular for tourists visiting New York City’s Times Square. But they can also drive traffic to local businesses.
4. Snapchat Spotlight: Get Featured
Snapchat Spotlight contains some of the most engaging Snaps taken by users from around the world. It works in the same way as Instagram’s Discover section. It allows users to browse content from others who post about topics they are interested.
5. Use Sponsored Lense
Snapchat lenses can be used to interact with augmented reality filters. Lenses, unlike static filters, allow users to touch and interact with items in augmented reality. Below is a video showing how users can use lenses to manipulate augmented landmarks and hold AR rainbows.
6. Refer to other Products (Affiliate marketing).
Affiliate links are a great way to get the affiliate program experience and relationships you need to promote content on Snapchat. Simply add your affiliate link to your Snaps if this is the case. You’ll reach a wider audience.
If affiliate marketing isn’t something you already do, you need to find an affiliate partner so you can start creating content.
How does it work? The idea is that you promote the products of other companies using a link and get a percentage of the profits if your friends use your link. Although it may take some time to build a loyal following, you can make a lot of money.
Keep in mind that engaging content is key to making your content more effective. Snapchat users don’t go to Snapchat to look at ads. Instead, they come to Snapchat to learn, be educated, and have fun. Your affiliate links are more likely to get noticed if your content entertains.
7. Story Ads
Story ad allows users to place advertisements in the Discovery Feed. The Discovery feed, which is similar to Facebook’s newsfeed, allows users access to content from followers and other sponsored content by brands and influencers.