To earn money as a social media consultant, you must be able to carry out the usual duties associated with the job (increase brand recognition, increase website traffic, and establish relations with customers), Be proficient with tools for social media management, and effectively present your services to brands and businesses who require your assistance.
What exactly is a Social Media Consultant’s Job?
If there’s one thing I’ve learned in researching for the article, there’s a broad range of professional names and descriptions of jobs. The list includes the social media “specialists,” social media “marketers,” social media “managers,” social media…I believe you’ve got the idea.
If you want to earn profits in this industry, you’ll need to adapt and be skilled in changing into the person that each client wants to meet their needs.
However, while the particulars of each job could be different, the social media consultant’s overall goal is to generate brand recognition for their client. Social media consultants accomplish this by sharing posts on social media platforms and participating in discussions with followers to establish communities.
The typical duties of a Social Media Consultant
To get an idea of the specific tasks firms are looking for social media experts to perform, look at the advertisements on job search websites.
I took on this task myself, and below are the tasks that a company asked a social media manager to perform. Be aware that this is a serious task, and you might not be expected to perform this many tasks.
This will nevertheless provide you with a rough idea of the types of tasks that many social media professionals are expected to perform:
Create and implement social media strategies for branding programs, campaigns, and strategies to promote brand/company awareness
Develop strategies for paid social media advertising and budgets
Assist in the day-to-day management of marketing campaigns. Ensure consistency of brand
Please find out about the needs and expectations of different clients, and keep up current on the latest news and trends within their field
Control the company’s blog and editorial calendars, eBlasts, and landing pages that integrate with social media updates
Track the social media’s progress with web-based tools to analyze social media
Implement optimization strategies, analyze data, and look into how to improve traffic
Examine the effectiveness of campaigns, and devise strategies to enhance
Engage with social media influencers
Help customers resolve issues with their social media
Create engaging written and visually blog posts, newsletters, and landing pages
Explore new platforms for media as well as trends and opportunities
It’s the job description for an all-time social media consultant working for the most prominent company. However, if you’re beginning your career and working on social media for smaller businesses or sites, You may be assigned just one or two specific tasks.
How much do Social Media Consultants Make?
Based on ZipRecruiter, The average amount of a social media consultant’s salary is $38,767.
However, ZipRecruiter is quick to point out that there’s a broad variety of salaries for jobs in social media consulting. They’ve heard of the highest salaries of 66,000 and even as little as $16,500.
While browsing through job postings on Indeed.com, We also noticed an enormous gap in the pay of social media consultants. Remember, however, that most of these postings were for full-time positions for a specific company.
However, as we’ll discover in a second, it is possible to earn the highest earnings as a social media consultant doing freelance work. Being a social media marketing consultant as a freelancer has two advantages.
The first step is to make social media a business side job and work at your regular job as you grow your business.
In addition, you’ll be rewarded for designing efficient systems to be a part of a team and earn more.
How do you scale Your Social Media Consulting Business?
Part-time social media consulting job is one option. But what happens if you love the work and would like to make it your full-time occupation?
What is the event that you have to recruit team members shortly? What should you do?
I talked to a few individuals who have made these changes. They were asked to describe the things that helped them take their consulting jobs in social media to the next step.
Bryana Myricks shared how you can gradually transition from volunteer work to being full-time with paid social media tasks. She suggests:
If you notice that your favorite local bakery is getting rave reviews on Yelp but is not listed on Facebook and Twitter, make an offer to assist them. When you’ve gained a good level of expertise, you can start as an additional source of income.
Provide people with a fair price (research the beginning salary of a Social Media Consultant in your region) and promote yourself to any potential clients who require your assistance. After that, you can continue to grow your business or begin seeking out more giant corporations for full-time positions.
Read more: Make Money in Metaverse (2022)